Love this Zack! A couple of years ago in a social media planning session that was full of talk about MQLs, etc., I asked the question "do we know how any of this ties back to actual sales, because at the end of the day, that's the only thing that really matters." You would have thought I just told new parents their baby wasn't that cute. I'll take your $6m dollar man quote a step further: "We can rebuild him. We have the technology. We can make him better than he was. Better, stronger, faster."
Lynn, I think that's why you're a great marketing leader. Always focused on the outcome, rather than the activity. Unfortunately, many marketing teams get this backwards.
Love this Zack! A couple of years ago in a social media planning session that was full of talk about MQLs, etc., I asked the question "do we know how any of this ties back to actual sales, because at the end of the day, that's the only thing that really matters." You would have thought I just told new parents their baby wasn't that cute. I'll take your $6m dollar man quote a step further: "We can rebuild him. We have the technology. We can make him better than he was. Better, stronger, faster."
Lynn, I think that's why you're a great marketing leader. Always focused on the outcome, rather than the activity. Unfortunately, many marketing teams get this backwards.