A brand is the promise that a company makes combined with the experience customers have.
Many marketing executives fall into the trap of thinking that brand is about a tagline, a logo, a catchy ad. These are all important artifacts. But they are not your brand.
Every year or two I watch this classic Jobs video: https://www.youtube.com/watch?v=TNYbcqyyj68
Many marketing executives fall into the trap of thinking that brand is about a tagline, a logo, a catchy ad. These are all important artifacts. But they are not your brand.
Every year or two I watch this classic Jobs video: https://www.youtube.com/watch?v=TNYbcqyyj68