Build To Scale is a guide for founders and startup executives to help them build and scale a high-performance business. I draw on lessons learned over several decades in helping to scale companies like Duo Security, Zendesk, MySQL and Active Software, companies whose combined value grew to more than $20 billion.

Some of the topics I will cover include:

  • Finding product / market fit

  • Fundraising

  • Building a high performance culture

  • Managing objectives

  • Scaling sales and marketing

  • Managing engineering

  • Managing through a crisis

  • Mergers & acquisitions

It's not easy to build a business and I am grateful to those who helped me along the way. Many of these lessons have been learned the hard way, and I hope that I can help founders and startup executives avoid some of the most common (and painful) mistakes. It's the kind of friendly but real advice you might get talking over beer or coffee at The Great Startup Bar & Grill, if there was such a place.

Feel free to let me know questions you have or topics you'd like to see covered. Shoot me email (I'm easy to find).


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Lessons learned in scaling $20b worth of B2B software companies


Zack Urlocker

I helped lead software companies to billion dollar exits 4 times: Duo Security, Zendesk, MySQL, Active Software --generating more than $20b in returns. I'm writing a book "Build To Scale" to help founders and executives scale their company.