Marketing

The Power of Personas

Make your marketing resonate

Mar 25 •

Understand the Technology Adoption Lifecycle or perish into the chasm

Aug 3, 2024 •

When Should You Expand Internationally?

Expand too early and you risk distraction. Expand too late, and you risk more competition. So when is the best time?

Jun 13, 2024 •

Don't spread your company thin. Instead, concentrate on the big bets.

May 30, 2024 •

The Power of Experimentation

Will your company continue to learn and evolve?

May 23, 2024 •

The Job of Marketing

Help sales close more bigger deals faster

Apr 9, 2024 •

Managing A Crisis (part 2)

Lessons drawn from MySQL's InnoDB crisis

Mar 26, 2024 •

The Power of Vertical Marketing

Vertical marketing can be a powerful tactic to accelerate adoption

Mar 6, 2024 •

Don’t Sell Yourself Cheap

How to avoid the most common mistakes in software pricing

Jan 30, 2024 •

Disruption Is An Ugly Duckling

Focus on use cases and customers that are below the incumbent's radar

Nov 15, 2023 •

The Power of Disruption

It's not about new, cool features

Nov 9, 2023 •

Get Your Positioning Right

You can’t build a boat and position it as a car

Aug 31, 2023 •

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